Degrees Offered

• Master of Science (MS)

Certification/Employment

Jobs in marketing and survey research are numerous and expanding, according to the Bureau of Labor Statistics. Positions in this field have increased dramatically in recent years. In the last decade two major forces have changed the nature of employment in the US. First, the information revolution has changed how firms use data to understand and manage customer demand. The use of credit cards, bank and grocery cards, online shopping and customer databases generated by sales and inquiries have created a wealth of consumer information and offer advantages to those who can evaluate and assess consumer preferences, sentiments and consumption patterns. In a knowledge-driven economy, the ability to use these kinds of information to better serve customers is a competitive advantage. Second, global competition has placed a premium on jobs that can improve the likely success of new products, more effectively target consumers’ wants and needs, minimize inventory levels and reduce the costs of advertising. This is what market and survey researchers are charged to do. These jobs will be central to success in the 21st Century economy. The MS program is designed to prepare students to participate in this important and exciting field.

For additional information, please contact the program coordinator (Thomas Baker)

Required Documents

• Online Application
• Official GMAT or GRE scores
• Official TOEFL/IELTS scores for International Students
• Unofficial Transcripts
  Official Transcripts required upon acceptance. Do not send official transcripts until you have received your letter of acceptance.
• Letters of Recommendation
• While there is no formal application deadline, applications will be evaluated beginning in early March prior to the August entry date. While applications will be considered whenever they are received, to receive full consideration you should complete your application no later than early March.

For additional information, please contact the program coordinator (Thomas Baker)

To see the proposed Graduate Tuition Rates for this academic year, click here.

Program of Study

The Department of Marketing at Clemson University offers the Master of Science (MS) in marketing degree, intended for students interested in advanced studies in analytical marketing. The program is intended to advance your knowledge and expertise in marketing theory and practice and prepare you for a career in marketing analysis, research, management and scholarship. A coordinated curriculum of quantitative and analytical skills development, research methods, consumer analysis and strategic marketing analysis will provide you with the necessary background to pursue a career in marketing and/or as a platform for further education to prepare you for a career in academia. This is accomplished through rigorous course work and seminars and a major research project.